We only have one planet. We must do all we can to conserve our shared resources and protect our natural environment. We have focused on renewable resources such as cork, wool and sisal, upcycled materials like our Reclaimed Heart Pine hardwood flooring and Marmoleum flooring, and innovative techniques that minimize resources consumed while at the same time maximizing the amount of flooring produced like our Waterproof Hardwood flooring. A percentage of our profits is donated to sustainability efforts.
Cork is one of the most sustainable materials on the planet. Cork is harvested by peeling the bark off the cork trees. The trees are not cut down. By periodically harvesting the bark we actually prolong the life of the cork tree. These trees can live for over 200 years. The vast cork forests in Portugal act as large carbon sinks, sequestering large quantities of CO2. They are also full of biodiversity including being prime habitat for some endangered species such as the Iberian Lynx. Cork is predominantly used to make wine stoppers and other primary products. The left-over waste material (bi-product) from the production of these primary products is what is used to make cork flooring and cork underlay.
Sheep happily roam the countryside grazing the land. They grow wool and it’s sheared off in a continuous process over the lifespan of the sheep. This renewable resource provides a 100% natural fiber. It’s a strong, durable, and sustainable alternative to fossil fuel derived plastic carpet fibers that the mass market has largely adopted. While plastics aren’t biodegradable, wool can eventually be returned to the earth as organic matter after it’s useful life.
Our Reclaimed Heart Pine hardwood flooring is made with reused material. America’s old growth pine forests are now largely gone. They were used extensively as lumber in early American buildings. As these old industrial buildings are taken down the heart pine is reclaimed and repurposes into hardwood flooring. We avoid cutting down trees and upcycle this valuable material. The beauty and time-worn character of this product is like no other hardwood flooring on the market.
Impressive innovations have taken place in recent years. Not only are we able to make Waterproof Hardwood, but we’re able to do it with much less wood. A thin veneer is sliced, hardened, and applied to an HDF waterproof core. By using this technique we’re able to produce 10x more flooring out of the same quantity of wood than conventional engineered hardwood flooring and 30x more flooring than solid hardwood flooring. That means 10x and 30x less tress are being cut down respectively. This helps us to conserve these valuable resources.